WHAT WE HAVE
Response Rates
Test Results
Min Sample
Mail Size
Response Variance
Total Cost of Document Ownership

RR Donnelley
Response Marketing Services
3075 Highland Parkway
Downers Grove, IL 60515
P 800.722.9001
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In planning to test a new format, offer, list or other variable, you wish to obtain results which may be reliable for future decisions. Mailing adequate quantities is fundamental, both to obtain reliable results, and to control cost.

The following calculation considers the performance improvement you require of the test, the existing response rate of your control, and the level of confidence you need when monitoring the results. The minimum sample size calculated is adequate for the test as you have described it.

Fill in the blanks and press "Calculate" button below.

Minimum Sample Size
Response Rate of Current Control %
Level of Confidence Required in Prediction 90%
95%
Improvement Required in Test Response Rate %

Calculate Results
Press to update results below:
Test Response Rate Must be at Least %
The Minimum Sample Size Must be


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