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3075 Highland Parkway
Downers Grove, IL 60515
P 800.722.9001 |
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After costing out a new format, you wish to determine the response rate you must achieve to equal or surpass current results from your control package.
The following information details the costs, revenues and response rates associated with your current control and the proposed
test format. The required calculation produces the response rate of the test package that must be attained to provide the
same financial performance as the existing control.
Fill in the blanks and press "Calculate" button below.
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